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About

Tom Le Masson
Banning Lover

I design products and the systems behind them: design systems, token pipelines, and the tooling and automation that let a team ship high-fidelity interfaces across web, mobile, and XR platforms.

Product Designer & Technologist

Portrait of Tom Le Masson Banning Lover: short grey hair, amber glasses and a white T-shirt, looking off to the side.

How I work

  1. Product and research

    I start from the problem, not the screen: framing what users and the business need, mapping the technical constraints with engineers early, prototyping the riskiest part first, and testing with users before committing to a solution.

  2. Systems

    Scalable design systems built with software engineers: multi-platform design tokens, automated documentation, and shared component specifications bridging Figma and production code.

  3. Automation

    Programmatic design workflows: custom Figma scripts, token transformation pipelines, and rapid prototyping to eliminate repetitive production overhead.

Experience

  1. October 2021 — presentParis

    Lead Designer, Atomic Digital Design

    Directing interaction design and UI architecture for luxury and tech accounts (LVMH, Hermès, Kering, Apple, Disney, Meta, Microsoft) across web, app, and XR platforms. Partnered with engineering teams to architect the agency's cross-platform design token system and component libraries, standardizing UI assets across web, 3D, and native client apps and reducing team delivery times by 40%.

  2. September 2020 — October 2021Paris

    UX/UI Designer, Réseau AMA

    Interface architecture for a multi-brand ecosystem (5 entities), unifying the experience across hardware (wearables) and software.

  3. March — September 2020Rouen

    UX/UI Designer, Kidsplace

    Redesign of the Android and iOS applications, creation of the brand design system, and launch of a SaaS offering.

Skills

Systems & Architecture
Multi-brand design systems, token pipelines, DesignOps, cross-platform UI architectures
Strategy & Research
Technical discovery, functional prototyping, ergonomic evaluation, usability benchmarking
Creative Tech & Tooling
TypeScript, JavaScript, Python, Figma Plugin & REST APIs, HTML/CSS, Git, Claude Code
Design & Prototyping
Figma, Weave, Blender, Spline, Framer, Webflow, Adobe CC, Maze, Lookback

Education

  1. 2020–2022 · LISAA Paris

    Master II Artistic Direction & UX Design

  2. 2019–2020 · University of Rouen

    LPMN Bachelor (“Métiers du Numérique”)

  3. 2017–2019 · University of Rouen

    DUT MMI (Multimedia Professions)

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