Bandcamp
A concept redesign of Bandcamp: a new visual identity and a reworked journey around a personalized feed, listening, and music discovery.
- Personal
- Web
- Branding, UI, Web redesign
- Concept
- Bandcamp’s strength is how it pays artists. This concept starts from the idea that finding and listening to music there could feel like one continuous experience.
- A personalized feed as the home page, a player docked to the screen, and discovery by genre tags, all under one visual identity.
Bandcamp is an online music platform designed to support fairer artist compensation while giving independent creators and labels greater visibility.
This concept proposes a new visual identity and a reworked user journey, with a stronger focus on a personalized feed, a more cohesive interface, and a full rethink of the streaming, listening, and music discovery experience.
It is a personal concept, made without Bandcamp: a way to work on a product I use, across desktop and mobile.
Listening
The album page keeps the essentials in one view: the artwork, the tracklist, and the purchase button, with a player docked at the bottom of the screen. Listening and buying sit side by side: the tracklist plays on the right while the price stays on the left, with what the purchase includes written under it.
The buy button is the largest element on the page after the artwork. Supporting the artist is the reason Bandcamp exists, so it is never more than one click away, and “add to wishlist” sits just below for later.
On mobile, the same elements follow the same order: artwork, buy, tracklist. The player shrinks to a single line above the tab bar, with only pause and next.
A personalized feed and discovery
The home page opens on editorial picks, then on a personalized feed: the latest releases from the artists you follow, before anything else the platform wants to show. New and notable comes next, each release with its genre, a few lines of context, and two actions, play and wishlist. Bandcamp Daily closes the page, as a magazine inside the store.
Discover filters releases by genre tags. Each genre has its colour; choosing one brings up its sub-genres in the same colour, so the path from rock to psychedelic rock stays readable. A release opens in place, as a player card in the tones of its artwork, without leaving the grid.
Each artist page gathers a biography, upcoming shows, and the full discography, with the same tags leading back to Discover.
Stories
Two story formats bring editorial content to the phone: monthly selections by genre, and new articles. Bandcamp’s editorial work is one of the things that sets it apart from other platforms; stories give it a format made for the phone, a few titles at a time, each one a tap away from the release or the article.
A new identity
The identity is deliberately quiet, so that the artwork stays the loudest thing on every screen. The logo keeps Bandcamp’s slanted shape and its teal, next to a lowercase wordmark. The interface is white, with one rounded typeface, capsule buttons, and black for what is selected.
Colour is left to the music: the genre tags, and the covers themselves.